Luke Littler signs ‘biggest deal in darts’ after bagging multi-million pound contract with sponsor who spotted him at 12
LUKE LITTLER has signed the “biggest deal in darts” after agreeing a multi-year partnership with loyal sponsors Target Darts.
The teen sensation only turned professional last month after losing 7-4 to Luke Humphries in the 2024 World Darts Championship final.
GettyLuke Littler has signed the ‘biggest deal in darts’ with sponsors Target Darts[/caption]
PAThe teenage sensation has penned a multi-year partnership worth millions of pounds[/caption]
Target Darts first spotted Littler when he was 12 years old and have supported him throughout his journey on the PDC Development Tour and WDF circuit.
Today they have announced the first senior contract of his career, exactly a month after he turned 17, and it is believed to be a multi-million pound agreement.
That figure is based on potential earnings and bonuses over the next five to ten years as well as a percentage of sales of products and equipment to arrows fans.
Target say they sold out of his specialised darts cases when he progressed through the field in North London over Christmas and New Year on his debut at world level.
Products on the Target website include £19.95 Takoma XL Luke Littler darts wallets and £14.95 Littler-endorsed 22g steel tip darts.
Punters will soon be able to buy purple and yellow “The Nuke” playing shirts – replicas of what he wore on stage during that epic world champ run – for £49.95.
Warrington-born Littler joins the same stable as former world champions Phil Taylor, Rob Cross and Raymond van Barneveld and reigning world matchplay champion Nathan Aspinall.
Littler, the reigning JDC and PDC Youth World Champion, said: “It’s a really special moment to be signing a long-term deal with Target Darts.
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“They have supported me through the Elite1 program since I was 12 and I look forward to continuing this great relationship into the future.
“The support and attention to detail Target provide has been massive in helping to evolve my game.
“The last few months have been a whirlwind, but one of the best things has been hearing how many new people are taking up darts.
“I really hope these products will help inspire the next generation of players.”
The Brit has also formed a lucrative partnership with fashion retailer boohooMAN after his Premier League debut.
Target Darts chairman Garry Plummer is a longstanding mentor to Littler and was present in the friends and family section throughout that incredible Ally Pally journey.
He said: “We believe that the best players in the world deserve the best darts in the world and we are honoured that Luke has put his trust in us and committed to a multi-year deal with Target.
Generation One via TargetTarget’s products include Littler-endorsed 22g steel tip darts[/caption]
GettyLittler, with partner Eloise here, has shot to stardom after reaching the final of the PDC World Darts Championships[/caption]
“We pride ourselves on our ability to find and nurture the very best young talent.
“Luke is now a shining example to all the players in our Elite1 program and young people in general, of what can be achieved with hard work and the right team by your side.
“We are excited to continue our great partnership and to help Luke bring home many more titles in the years to come.”
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